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CUPRA Tavascan concept – Design process

As we shift away from the conventional and enter a world powered by electrification, CUPRA is redefining elements like performance. After unveiling the CUPRA Formentor Concept earlier this year, CUPRA is going one step further into its vision of electrified performance with the CUPRA Tavascan Concept. The unique and special car brand is now linking its high-performance DNA with state-of-the-art powertrain technology and sophisticated, emotional, expressive design. The result is the CUPRA Tavascan Electric Concept, a vehicle designed to meet the needs of a market that is forecasted to grow by 15% a year - the all-electric coupe SUV. Bringing together the silhouette of a four-door crossover, with the presence of an SUV and the sleekness of a sporty coupe, the CUPRA Tavascan Concept is the first road CUPRA to use a 100% electric powertrain, its proportions accentuated and emboldened by its electric heart, thus offering zero tailpipe emissions. The CUPRA Tavascan Concept takes its name from a village located in the Pyrenees which is unique due to its stunning landscape and surrounding nature.

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