Cars

Alfa Romeo Racing Interview Kimi Räikkönen

Since its founding in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. In every Alfa Romeo, technology and passion converge to produce a true work of art – every detail essential, every design the perfect harmony between beauty and purpose, engineering and emotion. Fully reviving Alfa Romeo’s spirit and maximizing its global appeal has been one of FCA’s priorities. Following a clear and well-defined strategy, Alfa Romeo is writing a new chapter in its more than century-long history that represents an extraordinary opportunity to realize the brand’s full potential. Today, Alfa Romeo is a true showcase of the Group’s best resources, talent and technological know-how. First with the Giulia, and more recently with the Stelvio, Alfa Romeo has created two models that capture the pure and original spirit of the brand – that instantly recognizable thoroughbred character. These models are testament to Alfa Romeo’s La meccanica delle emozioni spirit and quintessential examples of what people have come to expect from this prestigious brand. Alfa Romeo is winning the hearts of a new generation and retaking its rightful position as one of the world’s most desired premium brands. It is, once again, one of the leading symbols of Italian engineering and style, an icon of Italy’s technological excellence and creative spirit. After more than 30 years of absence from Formula One, the brand announced its return to the sport in 2018 as Title Sponsor of the Sauber F1 Team.

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