Fiat 500 Collezione Trailer

Launched in 1957 the original Fiat 500 became the symbol of mass motorisation in Italy, it was reborn in 2007 when the new model debuted. It would soon become a global phenomenon with over two million cars made. The Fiat 500 is sold in over 100 countries worldwide and over 80% of sales are outside of Italy. Since 2013, the Fiat 500 is number one in Europe with a share of 14.6% at end of 2017. In the first quarter of 2018, it was the confirmed market leader in nine countries (UK, Spain, Belgium, Switzerland, Portugal, Austria, Hungary, Croatia and Slovenia) and ranked in the top three in seven others (Italy, Germany, France, Sweden, Slovakia, Romania and Bulgaria). In the first quarter of 2018, in its eleventh year, the 500 broke its own records with nearly 60,000 cars sold in Europe. One of the secrets of the uninterrupted worldwide success of the Fiat 500 is its continual development, as demonstrated by the 30 special editions Fiat and Abarth models, which have been launched over the past 11 years. The Fiat 500 has always been a trendsetter that while remaining true to itself has been re-interpreting its unique identity and working with brands to create an array of unique special series, from fashion and luxury yachts to art and sports. The new 500 Collezione special series is the tribute to the iconic Fiat and follows in the steps of the limited edition 500-60th and the Anniversario models released last year to celebrate its sixty anniversary. Stylish, fashionable and full of the latest technology, the new 500 Collezione is ready for the Spring Summer season. References to the classic forerunner are clearly visible on the special edition, with chrome-plated accents on the bumper, bonnet and mirrors, which perfectly complement the elegant two-tone livery and the chrome-plated cursive „Collezione“ badge on the boot. The same understated elegance and timeless style elements are found inside, together with the best in connectivity and comfort.


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