The SEAT Tarraco is here. Named after the Mediterranean city of Tarragona, a historic, cultural centre with awe-inspiring architecture but a spirit that is young and adventurous. Tarraco was chosen by popular vote by the more than 140,000 enthusiasts who participated in the final phase of the #SEATseekingName competition. The latest vehicle designed and developed at the facilities of SEAT in Martorell (Barcelona) and produced in Wolfsburg (Germany), marks the third instalment in the company’s SUV product offensive and shows a glimpse of the future design language of the new SEAT models. The Tarraco will bring the company new customers, boost brand image and have an important effect on profits, as this is a model with high financial contribution. And it will be the new flagship model of the brand.