ATV

Associated Television, a former British television company, was awarded the franchise by the Independent Television Authority to provide the Independent Television service at weekends for the London region. This service started on Saturday, September 24, 1955 and was extended until Sunday, July 28, 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, February 17, 1956 and was extended until Monday, July 29, 1968. Subsequent to the changes made by the ITA to the regional structure of the Independent Television service, ATV was awarded the franchise to provide a seven day Independent Television service for the Midlands region which started on Tuesday, July 30, 1968 and was finally extended until 00:34h on Friday, January 1, 1982.