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Als Direktmarketing bzw. Direktvermarktung wird innerhalb der Marktkommunikation des Marketings jede Werbemaßnahme bezeichnet, die eine direkte Ansprache des möglichen Kunden mit der Aufforderung zur Antwort enthält. Die nachfolgende Stufe im Marketing ist der Direktverkauf.

2019 New Renault ZOE Z.E. 50 tests drive in Sardinia

With increased power and range, a host of technological improvements and distinctive new looks, the new Renault ZOE is more desirable than ever. The launch of the third generation of Renault's flagship vehicle in its 100% electric range is a major milestone in Renault's commitment to large scale electric vehicle …

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The new Mercedes-Benz EQV Driving Video

Mercedes-Benz Vans presented the Concept EQV as a study at the Geneva Motor Show in March 2019. Now the series version of the Mercedes-Benz EQV has celebrated its debut. The next member of the Mercedes EQ family combines emissions-free mobility with impressive driving abilities, high functionality and aesthetic design as …

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The new Mercedes-Benz EQV Design Preview

Mercedes-Benz Vans presented the Concept EQV as a study at the Geneva Motor Show in March 2019. Now the series version of the Mercedes-Benz EQV has celebrated its debut. The next member of the Mercedes EQ family combines emissions-free mobility with impressive driving abilities, high functionality and aesthetic design as …

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McLaren 600LT Spider in Lime Green Driving Video

McLaren 600LT Spider in Lime Green Driving Video 1565823687 310x205 - McLaren 600LT Spider in Lime Green Driving Video

McLaren 600LT Spider is the fifth car to carry the Longtail name, the new convertible fully embodies the McLaren Longtail philosophy of increased power, reduced weight, optimised aerodynamics, track-focused dynamics and limited availability. In addition, it brings a new dimension of excitement over the 600LT Coupé, without compromise to the …

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McLaren 600LT Spider Design in Lime Green

McLaren 600LT Spider Design in Lime Green 1565823695 310x205 - McLaren 600LT Spider Design in Lime Green

McLaren 600LT Spider is the fifth car to carry the Longtail name, the new convertible fully embodies the McLaren Longtail philosophy of increased power, reduced weight, optimised aerodynamics, track-focused dynamics and limited availability. In addition, it brings a new dimension of excitement over the 600LT Coupé, without compromise to the …

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SEAT Leon – one million times the chosen one

SEAT Leon one million times the chosen one 1564527675 310x205 - SEAT Leon - one million times the chosen one

This week the third generation SEAT Leon has achieved the million units sold mark since its launch in 2012. SEAT's top-selling car was presented at the Paris Motor Show that year and shortly after reached the market with a completely renewed design. Thanks to the "formula Leon", based on design …

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The new MINI Cooper SE – an overview of the highlights

The new MINI Cooper SE an overview of the highlights 1562972512 310x205 - The new MINI Cooper SE - an overview of the highlights

First MINI and first small car in the premium segment to run on electrical power only. • Electric motor with 135 kW/184 hp and 270 Nm. • Model-specific lithium-ion battery enables range of 235 to 270 kilometres – without constraints in terms of luggage compartment volume. • Can be charged …

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