Start > Auto > The Director – Bionic performing artist Viktoria Modesta embodies Rolls-Royce Black Badge

The Director – Bionic performing artist Viktoria Modesta embodies Rolls-Royce Black Badge

In March 2016 Rolls-Royce Motor Cars presented Black Badge; a permanent Bespoke family of motor cars that respond to the taste patterns of the marque’s most daring and disruptive clients. Since its introduction, Black Badge has become the most commanding presence on the super-luxury landscape and has done much to attract a new generation of Rolls-Royce customers to the marque. The time is now right to delve further into its extraordinary allure. “Black Badge began as an alter-ego of Rolls-Royce Motor Cars but has grown to define an attitude that exists among a new breed of entrepreneurs. These remarkable people are confident, assertive and wilfully disruptive. They respond to the notion of reimagined rules. This film is a tribute to their philosophy and the ongoing success of this truly transformative expression of luxury.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. In this spirit, the marque called upon a collective of globally recognised creatives to express the soul of Black Badge. At the centre of the work is bionic performance artist and art director Viktoria Modesta, celebrated for her innovative and futuristic approach and famed for her fearless performances at the Paralympic Games Closing Ceremony, Art Basel, and Fashion Weeks worldwide.

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