In a B segment tending ever more towards standardisation, to the detriment of notions such as pleasure or youthfulness, the Peugeot brand sets itself apart in introducing the alluring new Peugeot 208. Because car usage is shifting, because energy transition is a true opportunity, new Peugeot 208 offers, right from launch, three different energy source options - electric, petrol or diesel. Body line no longer dictates vehicle usage! This new Peugeot 208 generation, which fits perfectly into the brand's upmarket move strategy, is distinguished by its keen design that brings with it a breath of youth and energy. In addition to original, distinctive styling, new Peugeot 208 is also breaking ground with a new generation Peugeot i-Cockpit including a 3D head-up display and myriad driving aids normally reserved for higher market segments.