The new Audi Q9 marks the production debut of a technological world first: for the first time in the automotive industry, a three-dimensionally curved digital OLED panel is being used. Third-generation digital OLED technology now offers new possibilities for safety and communication. The Audi Q9 thus marks a milestone in the development of Audi lighting technology, whose OLED success story began ten years ago. As the only automotive manufacturer to consistently advance OLED technology, Audi has transformed it from an innovative light source into an intelligent, digital means of communication.